Monday, 2 March 2015

The Creativity Play




The Prince’s visit to Shanghai has further revurberations in the Global Economy.

Shanghai’s Festival of Creativity is a collaborative initiative that will reverberate on the Global Market. As China’s Cultural and Creativity Industry (CCI) aims to gain further steps, Britain spearheaded by Prince William are creating business links to further implement their knowledge-based economy.

The city of Shanghai has been the hallmark of creative industries taking off in China as it has played host to international film, art and fashion festivals in recent years. The best of British talent and expertise on show at this week’s Festival of Creativity will caim to stimulate the high-level Shanghai business audience present.

The festival showcases high-end technology, fashion, entertainment and other commerce from UK creative sectors. The demand for British products in China is at its highest. Shown yesterday by one of the UK’s oldest institutions, the Royal Mail, joining the online shopping boom in China by opening a virtual shop on an Alibaba Group Holding Ltd owned site.

The International Co-operation supports the development of China CCI, which in recent times has transformed itself to account for about 4% of GDP. It’s boost in R&D expenditure and increase in the number of patents has encouraged more foreign investment. This industry can be a powerful tool for international recognition abroad.

However China currently spends more on licensing foreign technology than it does on oil imports, recent estimates put it at RMB 1.5 trillion. If China’s intention to develop a creative technology sector is mildly successful, it would increase China’s trade surplus from countries such as the UK, the US and Japan. When these knowledge economies provide consulting on how to produce the most state-of-the-art creative works, as Paddington Bear clearly is, are they not just fuelling the more numerous competitor.

The Chinese company, XiaoMi, launched a GoPro-styled sports camera yesterday for a fraction of the price of the Amercian model. This gives a picture of China beginning to establish itself in the high-end technology sector. The UK creative sector must thus be wary of treating China as a cash cow. Britain as a knowledge economy can’t really predict how its Asian trading partner will alter the international terrain and may lose its ‘absolute advantage’ in international creative industry trade markets.

That is unless you are to believe the most-heard voice on TED talks in Sir Ken Robinson. He talks about the importance of creativity, and notes that ‘Every education system on Earth has the same hierachy of subjects: at the top are mathematics & languages, then the arts’. This seems particularly evident in China where a students restraint from doing something the wrong way, might just prevent them from doing something original and innovative.

These innovative inefficiencies have sparked the government to subsidise returning Chinese mainlanders,  encourage greater transnational educational partnerships and pursue further university research collaborations. Sino-UK collaborations here are at a record high as well as the volume of collaborative papers output has increased four-fold over the last 10 years. UK universities also saturate the Chinese Higher education market with multiple exchange programmes.

Britain and China have mutual interests that interlink in each countries current development strategy. I feel that Britain has to continue innovating to maintain its position, while China must change its education ethos to engage better with its ambitions to be innovative again.